Capabilities

AI workflows for every discipline, in one system.

52 commands, 28 agents, and 90 skills — one connected system where every piece reads the same brand context. Explore how it fits together, then browse the full catalog below.

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Mapping 170 commands, agents, and skills…

Drag to orbit · scroll to zoom · click a node for details

What's the difference between commands, agents, and skills?

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Commands

Workflows you run. Type /article or /campaign and a complete production pipeline kicks off — research, drafting, quality gates, output.

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Agents

Specialists that do the work. Each agent has one focused role — SEO analysis, copy editing, fact-checking — and runs in its own context.

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Skills

The expertise agents draw on. Discipline playbooks — positioning frameworks, CRO patterns, email deliverability — loaded automatically when relevant.

The full catalog

Every capability, by discipline.

170 capabilities and counting — every workspace can extend the system with its own custom skills and agents.

What content and copy workflows are included?

Content & Copy · 24 capabilities

/articlecommand

Research-first SEO article pipeline. Mandatory SERP and social research, strategic planning, section-by-section writing, and automated quality gating.

/publishcommand

Publish content to a configured platform (WordPress, HubSpot, Webflow, Ghost, Kajabi, ShowIt, or Markdown export). Checks which integrations are set up and guides the user through publishing.

/repurposecommand

Repurpose existing content into new formats for different channels — turn a blog post into social content, emails, ad copy, a video script, and more.

/rewritecommand

Use this command to update and improve existing blog posts based on analysis findings.

/scrubcommand

Use this command to remove invisible AI-generated watermarks and telltale patterns from markdown content files.

/writecommand

Create any marketing content — blog post, landing page, email, social post, ad copy, case study, or any other format. Reads brand context automatically.

clinical-accuracyagent

Verifies clinical claims in healthcare content. Extracts every clinical assertion, classifies by type (diagnosis, treatment, medication, outcome, protocol, safety), validates against PubMed, FDA databases, and clinical practice guidelines…

content-analyzeragent

Content quality analysis agent. Evaluates articles, landing pages, and blog posts across six dimensions: search intent, keyword coverage, content depth, readability, E-E-A-T signals, and content gaps.

fact-checkeragent

Verifies factual claims in marketing content, research briefs, prospect intelligence, and competitive analysis. Extracts every verifiable claim, classifies by type (statistic, quote, company-claim, testimonial, etc.), validates sources via…

headline-generatoragent

Headline optimization agent. Generates 10+ headline variations using proven conversion formulas, scores each for clarity, benefit, urgency, specificity, and keyword fit, and recommends A/B testing strategies.

output-formatteragent

Determines the most appropriate output format for a marketing request and structures the response accordingly. Handles ambiguous requests by asking clarifying questions before proceeding.

publishing-adapteragent

Formats and publishes content to configured publishing platforms. Checks which integrations are configured in .env, formats content appropriately for the target platform, and executes the publish via the platform's API.

writer-editoragent

Content writing and editing agent. In writer mode, creates first-draft content from research, context, and a brief.

anti-slop-writingskill

When writing, editing, or reviewing any content.

case-studyskill

Creates customer case studies and success stories — from intake interviews to multi-format output. Covers customer story extraction, outcome quantification, narrative structure, and repurposing into sales collateral, social proof, and…

clinical-accuracyskill

When writing, editing, or reviewing content that includes clinical claims, medical protocols, treatment recommendations, medication information, diagnostic references, patient outcomes, or healthcare regulatory assertions.

content-marketingskill

Builds content marketing strategies, editorial calendars, pillar-cluster architectures, content repurposing systems, and content-to-pipeline mapping.

content-strategyskill

Plan a content strategy, decide what content to create, or figure out what topics to cover.

copy-editingskill

Edit, review, or improve existing marketing copy.

copywritingskill

Write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

fact-checkingskill

When writing content that includes statistics, quotes, company data, product claims, competitive intelligence, prospect research, or third-party facts.

podcast-marketingskill

Builds podcast marketing strategies, show concepts, guest booking plans, episode production workflows, podcast PR campaigns, and content repurposing systems.

social-contentskill

Help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.

video-marketingskill

Builds video marketing strategies, YouTube content plans, short-form video scripts (Reels, TikTok, Shorts), product demos, explainer videos, and video production briefs.

How does it handle brand and strategy work?

Strategy & Growth · 40 capabilities

/brand-positioningcommand

Synthesize brand research and competitive context into a positioning statement, message hierarchy, differentiation map, and brand narrative. The strategic foundation for all messaging.

/brand-researchcommand

Research a brand online and auto-populate all context files. Run this first when setting up a new brand, or again to add a second product.

/campaigncommand

Build a complete marketing campaign strategy document — including goals, audience, messaging, channel mix, timeline, budget allocation, assets, and success metrics.

/competitorcommand

Research and analyze a competitor — their positioning, messaging, content strategy, product strengths and weaknesses, and how to win against them.

/create-skillcommand

Convert SOPs, former AI prompts, and process documents into reusable Claude Code skills. Interactive guided workflow for admins.

/ideascommand

Run a marketing ideation session. Generate creative campaign ideas, content angles, growth tactics, or solutions to a specific marketing challenge.

/new-campaigncommand

Create a new campaign with brainstorming, strategy, and per-asset planning. Sets up an organized campaign folder, runs creative ideation, builds the full strategy, then delegates asset-level planning to specialist sub-agents via the…

/new-clientcommand

Create a new client workspace with full brand research and positioning. Interactive setup that asks for client details, creates the folder structure, then runs automated brand research and positioning.

/org-designcommand

Design organizational structures, team models, resourcing plans, and operating models. Produces org charts, RACI matrices, hiring plans, and capability maps.

/personacommand

Research and build a detailed persona card for a specific buyer role or customer segment. Combines web research with existing audience context to produce a persona that includes goals, pain points, objections, language, buying journey, and…

/strategycommand

Generate a strategy document for any marketing discipline — SEO, content, email, social, ABM, growth, retention, and more.

audience-analystagent

Analyzes target audience fit for content, campaigns, and messaging. Validates that outputs align to the right personas, flags audience misalignment, and provides audience insights to improve content relevance.

brand-researcheragent

Research a brand online and populate all context files. Scrapes the company website, review sites (G2, Capterra, Trustpilot, ProductHunt), and social profiles.

brand-strategistagent

Synthesizes competitive research and brand context into a positioning statement, message hierarchy, and brand narrative. Invoked by /brand-positioning.

campaign-strategistagent

Builds comprehensive multi-channel marketing campaign strategies. Invoked when a user needs a complete campaign plan including goals, audience targeting, channel mix, messaging, timeline, budget allocation, and success metrics.

channel-selectoragent

Recommends the best marketing channels for a given goal, audience, and stage. Used when a user wants guidance on channel mix, campaign distribution strategy, or how to reach a specific audience most efficiently.

client-onboardingagent

Orchestrates the full client onboarding workflow. Creates context files via brand research, then runs brand positioning.

file-ingesteragent

Scans an uploads folder, reads or converts each file by type, produces a structured manifest with summaries. Supports video/audio transcription.

org-architectagent

Organizational design consultant that coaches users through structure, resourcing, and operating model decisions, then produces concrete deliverables — org charts, RACI matrices, hiring plans, capability maps, and resourcing plans. Applies…

skill-builderagent

Reads SOP documents, former AI prompts, and process documentation, then generates structured Claude Code skills following Familiur's skill architecture. Translates ChatGPT/LLM prompts into file-system-aware, context-integrated skills with…

b2c-marketingskill

Designs B2C marketing strategies including consumer acquisition, DTC economics, emotional campaigns, loyalty programs, and multi-channel consumer marketing.

brand-marketingskill

Builds and evaluates brand strategy, positioning, brand platforms, awareness campaigns, brand architecture, and distinctive asset systems.

cause-marketingskill

Builds cause marketing partnerships, aligns brands with social/environmental missions, designs CSR-driven campaigns, crafts purpose-driven messaging, and plans campaigns that benefit both cause and brand.

competitor-alternativesskill

Create competitor comparison or alternative pages for SEO and sales enablement.

free-tool-strategyskill

Plans and evaluates free tools for marketing purposes — calculators, generators, analyzers, and interactive resources for lead generation, SEO value, and brand awareness.

growth-marketingskill

Designs growth experiments, builds growth loops, runs the AARRR framework, designs product-led growth strategies, identifies growth levers, and provides direct strategic growth guidance.

guerrilla-marketingskill

Designs unconventional, high-impact marketing tactics including viral stunts, ambient/street marketing, low-budget campaigns, experiential activations, digital guerrilla tactics, and earned media strategies.

inbound-marketingskill

Analyzes and builds inbound marketing strategies including content-driven lead generation, SEO flywheels, lead magnets, and attraction-based demand generation.

launch-strategyskill

Plan a product launch, feature announcement, or release strategy.

marketing-ideasskill

Generates and prioritizes marketing ideas for SaaS and software products. Covers growth tactics, content angles, campaign concepts, channel strategies, and creative campaigns.

marketing-psychologyskill

Apply psychological principles, mental models, or behavioral science to marketing.

org-designskill

Coaches users through organizational design — structure, resourcing, operating models, and team topology for any type of organization.

outbound-marketingskill

Designs and optimizes outbound marketing programs including cold email sequences, SDR playbooks, LinkedIn outreach, and multi-channel prospecting campaigns.

performance-marketingskill

Optimizes paid marketing for measurable ROI including attribution models, CAC/LTV management, channel mix planning, budget allocation, creative testing, and scaling paid acquisition.

pricing-strategyskill

Help with pricing decisions, packaging, or monetization strategy.

product-marketingskill

Develops go-to-market strategy, product positioning and messaging, launch plans, competitive intelligence, sales enablement, and buyer-audience messaging.

referral-programskill

Create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.

retention-lifecycleskill

Builds customer retention strategies, lifecycle marketing sequences, churn reduction programs, health scoring models, win-back campaigns, and expansion/upsell plays.

sales-enablementskill

Creates sales collateral and enablement materials — battlecards, one-pagers, pitch decks, discovery guides, objection handlers, ROI calculators, and competitive intelligence documents. Bridges product marketing to sales execution.

trend-intelligenceskill

Provides trend awareness for content creation.

What can it do for SEO and discovery?

SEO & Discovery · 12 capabilities

/optimizecommand

Optimize existing content for SEO, conversion, engagement, or clarity. Returns specific improvements with before/after examples.

/researchcommand

Generate a research brief for a topic — includes SEO analysis, search intent, competitive content landscape, content angles, and a recommended content outline.

/research-gapscommand

Identify content gaps where competitors rank but you don't.

/research-serpcommand

Deep SERP analysis for a specific keyword to understand what Google wants.

/research-topicscommand

Analyze topical authority by clustering keywords into related topics.

/research-trendingcommand

Identify topics gaining search interest NOW for time-sensitive content opportunities.

seo-optimizeragent

On-page SEO optimization agent. Analyzes completed articles for keyword placement, content structure, internal and external linking, technical SEO elements (meta, URL, images), readability, and featured snippet opportunities.

programmatic-seoskill

Create SEO-driven pages at scale using templates and data.

schema-markupskill

Implements and optimizes schema.org structured data markup for rich search results. Covers JSON-LD implementation, schema type selection, validation, multi-schema pages, and CMS-specific deployment.

sem-ppcskill

Use for search engine marketing, Google Ads, PPC campaigns, paid search, keyword bidding strategy, Quality Score optimization, or search-specific ROAS improvement.

seo-auditskill

Audits and diagnoses SEO issues including technical SEO, on-page optimization, content quality, and AI search visibility (AEO/GEO).

site-architectureskill

Plans and optimizes website information architecture, URL structure, site hierarchy, navigation, internal linking strategy, and content organization for SEO and user experience. Bridges SEO and CRO by ensuring content is discoverable…

What email workflows are included?

Email · 6 capabilities

/emailcommand

Write a single email or a complete email sequence. Covers welcome sequences, nurture series, launch emails, re-engagement, win-back, transactional, and more.

/lifecyclecommand

Design customer lifecycle marketing sequences for any stage — onboarding, retention, win-back, expansion, or advocacy. Produces trigger-based email sequences, health scoring models, and activation playbooks grounded in Lincoln Murphy's…

lifecycle-planneragent

Designs multi-stage customer lifecycle sequences — onboarding, adoption, retention, win-back, expansion. Invoked by /lifecycle.

cold-emailskill

Creates cold outreach email sequences for sales prospecting — including first touch, follow-ups, multi-channel cadences, personalization frameworks, deliverability optimization, and response handling. Distinct from email-marketing…

email-marketingskill

Builds and optimizes email marketing programs including list growth, deliverability, segmentation, automation architecture, newsletter strategy, and program audits.

email-sequenceskill

Create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

What social and community workflows are included?

Social & Community · 6 capabilities

/influencercommand

Plan an influencer marketing campaign — identify the right types of influencers, write a campaign brief, structure partnership terms, and plan measurement.

/socialcommand

Create platform-specific social media content. Adapts format, length, and style for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or Threads.

community-marketingskill

Designs and manages brand communities, community-led growth strategies, online community spaces, community engagement programs, and customer advocacy initiatives.

conversational-marketingskill

Designs chatbot strategies, live chat qualification flows, conversational landing pages, SMS marketing campaigns, and real-time lead routing systems.

influencer-marketingskill

Plans and optimizes influencer marketing campaigns including influencer identification, creator briefs, partnership structures, ambassador programs, and campaign measurement.

social-media-marketingskill

Builds social media strategies, platform-specific content plans, social calendars, community management approaches, social listening, and performance measurement.

What does it do for B2B sales and ABM?

B2B & Enterprise · 29 capabilities

/abmcommand

Build an account-based marketing (ABM) plan for a specific account, list of accounts, or target segment.

/coach-emailcommand

Score and improve B2B sales emails — personalization, length, reading level, CTA, subject line. Returns quality score with specific rewrites.

/dealcommand

Manage B2B deals — create, review, prep for meetings, debrief calls, and recover stalled opportunities.

/meeting-prepcommand

Prepare for B2B sales meetings — research, agenda, talking points, anticipated objections, follow-up templates. Supports discovery, demo, executive briefing, technical review, negotiation, and QBR.

/pipelinecommand

Pipeline review — aggregate all deal files for health scores, weighted forecast, velocity metrics, stalled deal flags, and prioritized actions.

/prospectcommand

Deep account research — company intelligence, buying signals, committee mapping, and engagement strategy.

/revenue-opscommand

Revenue operations — funnel design, lead scoring models, marketing-to-sales handoff SLAs, attribution model selection, and tech stack audit.

/win-losscommand

Run structured win-loss analysis on closed deals — single deal post-mortems or aggregate pattern analysis across multiple outcomes.

account-researcheragent

Executes deep account research using web search, web fetch, and enrichment integrations. Produces structured account intelligence briefs with company overview, buying signals, committee mapping, competitive footprint, and engagement…

deal-analystagent

Reviews B2B deal files for health, scores MEDDPICC qualification, identifies risks and stall signals, prepares meeting briefs, and debriefs completed calls. Applies deal-execution, conversation-intelligence, competitive-deal-strategy, and…

email-coachagent

Analyzes B2B sales emails for quality — scores personalization, length, reading level, CTA clarity, and subject lines. Provides specific rewrites with before/after examples.

pipeline-analystagent

Aggregates B2B deal files for pipeline-level insights — weighted forecast, velocity metrics, deal health scores, stalled deal flags, and prioritized actions. Produces pipeline review reports.

abmskill

Builds account-based marketing programs including target account selection, tiered ABM strategies (1:1, 1:few, 1:many), personalized account campaigns, account scoring, sales-marketing alignment, and ABM measurement.

account-expansionskill

Drives sales-led expansion within existing B2B accounts — upsell, cross-sell, land-and-expand, multi-product adoption, QBRs, and renewal defense.

b2b-marketingskill

Use when building B2B marketing strategies, generating demand for complex products, marketing to multiple stakeholders, designing demand gen funnels, creating sales enablement, or planning pipeline marketing for long sales cycles.

competitive-deal-strategyskill

Builds competitive strategies for active B2B deals — trap-setting questions, mid-deal positioning, decision criteria influence, and win/loss feedback loops. Distinct from static battlecards: this is real-time competitive execution during…

conversation-intelligenceskill

Builds discovery call frameworks, objection handling playbooks, demo talk-tracks, call debrief analysis, and champion coaching plans for B2B sales conversations.

deal-executionskill

Manages B2B deal progression through qualification, pipeline velocity, stall recovery, and multi-threading strategy.

email-coachingskill

Scores and improves B2B sales emails — personalization density, length, reading level, CTA clarity, subject lines, and mobile readability. Lavender-style quality feedback with rewrite suggestions.

events-experientialskill

Plans and executes marketing events including webinars, conferences, trade shows, experiential activations, virtual events, user conferences, and event promotion strategies.

field-marketingskill

Plans and executes field marketing programs including territory strategies, pipeline generation events, executive roundtables, regional campaigns, sales enablement events, and customer engagement activities.

linkedin-sellingskill

Builds LinkedIn social selling strategies for B2B sales reps — profile optimization, content-led outreach, Sales Navigator workflows, warm introductions, comment-to-conversation pipelines, and SSI improvement. Distinct from company-page…

meeting-prepskill

Prepares reps for B2B sales meetings — pre-meeting research checklists, agenda design by meeting type, stakeholder-specific talking points, anticipated objections, and follow-up templates.

negotiation-closingskill

Guides late-stage B2B deal tactics — pricing negotiation, procurement handling, concession strategy, mutual close plans, contract acceleration, and multi-year deal structures.

partner-channel-marketingskill

Builds partner marketing programs, channel partner strategies, co-marketing campaigns, reseller programs, technology partnerships, and partner enablement systems.

prospecting-intelligenceskill

Builds account intelligence briefs, identifies buying signals, maps buying committees, and scores account prioritization for B2B sales teams.

revenue-operationsskill

Designs the marketing-to-sales handoff, lead scoring models, funnel stage definitions, attribution models, and revenue analytics. Bridges marketing ops and sales ops into a unified revenue engine.

sales-operationsskill

Designs and optimizes B2B sales operations — pipeline analytics, forecast methodology, territory design, SDR-to-AE handoff, sales process mapping, capacity planning, and rep productivity diagnostics.

win-loss-analysisskill

Conducts structured post-decision analysis on B2B deals — win/loss interview frameworks, pattern extraction across deals, competitive intelligence feedback loops, and process improvement recommendations.

Can it handle design and visual work?

Design & Visual · 17 capabilities

/designcommand

General-purpose design router.

/generate-doccommand

Generate professional business documents — reports, proposals, briefs, spreadsheets — as Word, Excel, Google Docs/Sheets

/generate-imagecommand

Generate marketing images with AI models or design tools, applying brand context automatically.

/mockupcommand

Create UI mockups, wireframes, and prototypes for marketing pages and web interfaces.

/slide-deckcommand

Create presentation decks — sales, investor, internal, or training — for Google Slides, PowerPoint, Canva, or markdown.

brand-designskill

Designs and develops visual brand identity systems — color palettes, typography selections, logo concepts, and style guides.

diagramskill

Creates diagrams and visual models using Mermaid syntax — flowcharts, sequence diagrams, journey maps, funnels, org charts, Gantt charts, mind maps, and more.

document-generationskill

Generates Office documents (.pptx, .docx, .xlsx) and Google Docs/Sheets/Slides via MCP.

figma-designskill

Works with Figma via MCP for design system extraction, design-to-code conversion, and code-to-canvas workflows.

image-generationskill

Generates marketing images via AI models (GPT Image, Gemini/Nano Banana) or design tools (Canva, Figma).

pixel-art-animatorskill

Create and manage sprite animations with multiple frames, animation tags, frame durations, and linked cels. Use when the user wants to animate a sprite, add animation, create movement, make it move, mentions "animation", "animated"…

pixel-art-creatorskill

Create new pixel art sprites from scratch with canvas creation, layer management, and basic drawing primitives. Use when the user wants to create a sprite, draw pixel art, make a new canvas, start a new image, begin a new project, or…

pixel-art-exporterskill

Export sprites to PNG, GIF, or spritesheet formats with JSON metadata for game engines. Use when the user wants to "export", "save", "output", "render", "generate", "create file", mentions file formats like "PNG", "GIF", "animated GIF"…

pixel-art-professionalskill

Apply advanced pixel art techniques including dithering, palette optimization, shading, antialiasing, and color theory. Use when the user mentions "dithering", "dither", "Bayer", "Floyd-Steinberg", "palette", "colors", "reduce colors"…

presentation-designskill

Creates presentation decks (sales, investor, internal, training) for Google Slides, PowerPoint, Canva, or markdown.

ui-designskill

Applies UI/UX design principles to create wireframes, mockups, and responsive layouts for marketing pages.

web-designskill

Generates front-end code for marketing pages, landing pages, and web components.

How does it optimize for conversion?

Conversion Optimization · 12 capabilities

/landing-auditcommand

Use this command to audit existing landing pages for conversion optimization opportunities.

/landing-competitorcommand

Use this command to analyze a specific competitor's landing page in depth.

/landing-researchcommand

Use this command to research a landing page opportunity before creating it.

/landing-writecommand

Use this command to create high-converting landing pages optimized for either organic SEO traffic or paid PPC traffic.

conversion-optimizeragent

Conversion rate optimization agent. Combines psychological persuasion analysis with structural page optimization.

ab-test-setupskill

Plan, design, or implement an A/B test or experiment.

form-croskill

Optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms.

onboarding-croskill

Optimize post-signup onboarding, user activation, first-run experience, or time-to-value.

page-croskill

Analyzes and optimizes marketing pages for conversion rate — including homepages, landing pages, pricing pages, feature pages, and blog posts. Covers above-the-fold analysis, section-by-section page anatomy, value proposition clarity, CTA…

paywall-upgrade-croskill

Create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.

popup-croskill

Create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.

signup-flow-croskill

Optimize signup, registration, account creation, or trial activation flows.

How does it measure what's working?

Analytics & Measurement · 5 capabilities

/analyzecommand

Analyze existing marketing content, campaigns, uploaded files, or competitor materials. Handles PDFs, images, spreadsheets, video/audio, and more.

/auditcommand

Audit a marketing channel, piece of content, or campaign. Returns structured findings with prioritized recommendations.

/performance-reviewcommand

Data-driven review of content and channel performance. Analyzes what's working, what's declining, and where to focus next.

performanceagent

Content performance analysis agent. Uses data from Google Analytics 4, Google Search Console, and DataForSEO to identify quick wins (positions 11-20), declining content, low-CTR pages, trending topics, and competitor gaps.

analytics-trackingskill

Set up, improve, or audit analytics tracking and measurement.

All of it reads your brand context.

Set up once with /brand-research — every command, agent, and skill works from the same voice, positioning, and goals.