How it works
Type a command. Watch the whole system go to work.
No prompt engineering, no blank page. Say what you need and the orchestrator loads your brand context, calls in the right specialists, and ships the work. Every step in the open.
The loop
Three steps, start to published.
Type what you need
/article retention strategies, /email welcome sequence, /campaign Q3 launch. Or say it in plain language. No prompt to engineer, no template to fill in.
Draft ready: "7 Customer Retention Strategies for B2B SaaS, Ranked by Payback." 1,850 words targeting "customer retention strategies." Voice checked against brand.md. Publish to WordPress, or tighten the intro first?
Watch it work
Agents run the research, strategy, and drafting in the open: every step visible, every word grounded in your brand context. You stay in the loop without doing the work yourself.
Review and publish
Integrations with WordPress, HubSpot, Mailchimp, Google Ads, Meta, and 37 more. Ship it from the same screen you wrote it on.
Under the hood
What happens when you hit enter.
One line of input sets off the whole pipeline. The orchestrator reads your intent, pulls in your brand context, and hands the work to the specialists built for it, then gives it back to you to ship.
Request
Plain language or a /command. No template to fill in.
Orchestrator
Reads your intent, plans the work, and routes it.
Brand context
brand.md, product.md, and your competitor set load themselves.
Specialist agents
The right experts fan out and work in parallel.
Skills & tools
Proven frameworks, your own custom skills, and platform integrations.
Review & publish
You approve, and it ships to the tools you already run.
Custom agents & skills
Teach it your workflows.
The built-in workflows are the starting point. /create-skill turns your process docs and old prompts into reusable skills, and custom agents run them: your playbook, executed the way you'd do it, every time.
By hand
30+ hrs
one campaign's content: briefs, drafts, edits, variants, scheduling
With your custom skill
45 min
150+ specialized assets from one brief: blog, email, social, and ad variants
An illustrative run of a custom campaign skill, not a lab benchmark. Your mileage depends on the workflow you teach it.
Where it ships
Beta42 platform adapters across 8 categories.
Publish, send, and sync straight to the tools you already run. Adapters roll out in beta, with new surfaces landing regularly.
Content Publishing
Ad Platforms
Social Media
Analytics & SEO
CRM & Enrichment
Automation & Notifications
Design Tools
FAQ
Questions, answered.
What is Familiur?
An AI operating system for marketing, go-to-market, and business operations, built on Claude Code. It covers 70+ workflows (content, SEO, email, social, paid, sales, design, and more), remembers your brand between sessions, connects to 40+ platforms, and takes on custom workflows and scheduled tasks for anything else.
Do I need to use a terminal?
No. There are three ways into Familiur, all on the same workspace: the Portal (chat in your browser, nothing to install), Familiur Desktop (a native Mac app), and Claude Code itself if you'd rather live in a terminal. Same system, same files, whichever door you walk in.
How is Familiur different from other AI writing tools?
Most AI writing tools start from a blank prompt. Familiur starts with strategy: brand research, positioning, competitive analysis. Everything it produces argues from that foundation. And it remembers your brand between sessions, so you're never re-briefing it. It covers every discipline, not just writing.
How does billing work?
It depends on how you work. In the Portal you bring your own Claude API key and pay Anthropic directly for usage, no markup. The desktop app and Claude Code run on your own machine, on the Claude subscription you already have. Familiur is in private beta; platform pricing is shared when your request is approved.
What does setup look like?
One command. Run /brand-research yoursite.com and it scans your site, maps your audience, finds your competitors, and writes your voice profile. Anything it gets wrong, you correct in plain language.
Can agencies manage multiple clients?
Yes. Each client gets an isolated workspace with its own brand context, voice, and competitor set. Switch clients and everything switches with you.
Where does it publish?
40+ integrations across 8 categories: WordPress, HubSpot, Webflow, Mailchimp, Klaviyo, Google Ads, Meta, LinkedIn, Buffer, GA4, Search Console, Semrush, Slack, and more.
Can I self-host Familiur?
Yes. Familiur isn't open source, but self-hosted deployment comes with early access: the full system on your own infrastructure, with your keys, your machines, your data. The hosted Portal is still the fastest way to start.